Design Manager

Design Manager


Building Experience for Flipkart Ads, Travel, Videos & Payment Group

Project Cover
Jan 2016 - Jan 2022

Worked on multiple new challenges/ initiatives across six years and successfully delivered projects on time.


  • Founding member of Flipkart Ads Group; led product design for our brand & seller advertising products.
  • Built a full-stack digital advertising platform from the ground up and innovative and scalable ad products for the Indian market. *
  • Launched Multiple products, including Brand stories, PLA, OCP, PCA, and many more for Flipkart Marketplace sellers and scaled to ~15k sellers. *
Visit for details.


  • Founding member of the Flipkart Travel team at Flipkart built user experience & products for this strategic and highly complex business from the ground up. Drove end-to-end product design across shopping experience, Monetisation, Cross category initiative, and 3rd party experience.
Visit / Or App for the details.


  • End-to-end product design for new-age consumer lending - BNPL, EMIs to make shopping affordable and seamless on Flipkart.
  • Launched the FK Axis Bank Co-branded card.
  • Launched and defined the end-to-end user journey for Insurance, was responsible for the home page to check out the journey.
Visit Flipkart App for the details.


  • Led design initiatives for Flipkart Video, User retention, and User-generated content (Ratings and reviews, QnA, etc.) and Gamification tracks
  • Launched Web series (Zindagi in shorts) and gaming shows on Flipkart Videos. - Mentored team of designers in their respective areas
  • Redesigned Flipkart videos to create an immersive experience for the users. This included redesigning navigation patterns, defining micro-interactions, and the entire user interface for Ideas.