Building Experience for Flipkart Ads, Travel, Videos & Payment Group
Jan 2016 - Jan 2022
Worked on multiple new challenges/ initiatives across six years and successfully delivered projects on time.
- Founding member of Flipkart Ads Group; led product design for our brand & seller advertising products.
- Built a full-stack digital advertising platform from the ground up and innovative and scalable ad products for the Indian market. *
- Launched Multiple products, including Brand stories, PLA, OCP, PCA, and many more for Flipkart Marketplace sellers and scaled to ~15k sellers. *
Visit http://ads.flipkart.com/ for details.
- Founding member of the Flipkart Travel team at Flipkart built user experience & products for this strategic and highly complex business from the ground up. Drove end-to-end product design across shopping experience, Monetisation, Cross category initiative, and 3rd party experience.
Visit https://www.flipkart.com/travel/flights / Or App for the details.
FLIPKART PAYMENT GROUP
- End-to-end product design for new-age consumer lending - BNPL, EMIs to make shopping affordable and seamless on Flipkart.
- Launched the FK Axis Bank Co-branded card.
- Launched and defined the end-to-end user journey for Insurance, was responsible for the home page to check out the journey.
Visit Flipkart App for the details.
- Led design initiatives for Flipkart Video, User retention, and User-generated content (Ratings and reviews, QnA, etc.) and Gamification tracks
- Launched Web series (Zindagi in shorts) and gaming shows on Flipkart Videos. - Mentored team of designers in their respective areas
- Redesigned Flipkart videos to create an immersive experience for the users. This included redesigning navigation patterns, defining micro-interactions, and the entire user interface for Ideas.