Product/UX Designer with 15+ years of professional experience.
About Me
I’m a product design strategist and a UX design leader that loves to inspire cultural and digital product changes throughout large organizations by asking them to take calculated risks, pushing the boundaries on the art of the possible, and empowering them to create evergreen digital solutions that drive results.
Over the past few years, my focus has been around leading, mentoring, and growing high-performing multi-disciplinary agile design teams within the digital product/technology field. I love culture-hacking the norm and bringing “start-up” energy and excitement into businesses that may have fallen trapped in everyday norms.
At heart, I am a product designer and agile transformational leader with business-savvy leadership skills that harnesses the positive in almost every situation to transform organizations by leap-frogging the fears that most would let hold them back. Saying we can’t to me will only drive me to push for a can in us all.
What I do
I work with organizations to build strong dynamic user experience teams on the foundation of strategy, research, and design. My role is to assemble the right mix of talent, help them solve design problems on specialized cross-functional teams, and ensure that results are aligned with business goals and create delightful holistic customer experiences. I enjoy being both an active contributor and a coach that guides designers to make the right decisions, develop their skills, and do their best work.
Building Product for Sharechat & Moj Business.
Building Experience for Flipkart Ads, Travel, Videos & Payment Group
Led a UX/Design team of 20+ across our global offices. Improved sales/pitch process across the company, streamlined and evolved rapid prototyping, design systems, and IA work. Built smarter, more efficient cross-discipline relations and handoffs. Worked on Multiple products like CRM, DMP, ADS Manager, Ads Solutions for Retargeting..etc
Led and managed 2 UX / UI designers, creative and set art direction for Mopat in the areas of user experience design, usability testing, planning, wireframe, interaction prototype, and UI design. Hands-on visual design on MOPAT, RentGamut, Medialite, Taj., American gardens Corp, Web dashboard, and marketing projects; Communicate with web and mobile developers
Responsible for developing websites from scratch, Defining the UI & UX experience, and other Social Media advertisements.
Initially responsible for overseeing branding activities for Cap-A-Pie, this led to also getting involved with product creation as a whole – concept, industrial design, packaging, advertisement and interaction design.
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